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U-Rock® Radio Network · Local stations

Run a U-Rock® radio station in your city.

We provide the broadcast infrastructure, streaming, programming tools and your own station page. You bring your city.

Apply nowSee how it works

Our story

Independent radio, built for local places.

U-Rock® Network is an independent broadcast network with a simple idea: the people who live in a place understand it well.

Where it started

Founded by John Kevin Timothy, an independent broadcaster, U-Rock® began as an independent internet radio station.

Independent heritage

The network has stayed independent, growing into working infrastructure for independent music and local radio.

The idea behind it

Let local play lead. Stations discover artists in their own markets, and the network carries what they find further.

Why local stations matter

Every city has its own venues, voices and stories. A local station gives them a home, and the network gives them reach.

Our mission is still the same: give independent artists and local scenes a place to be heard.

Bring it to your market

Everything your market needs to get on the air and grow.

Built and maintained by the network, so you can spend your time on your city, your shows and your listeners.

Broadcast

Get on the air and stay there.

Broadcast infrastructure and streaming

We run the servers and the stream so your station reaches listeners on phones, computers and smart speakers. We keep it running.

Going live from a browser

Open a browser and go on the air. Host a live show from wherever you are, with no studio rack required.

Programming tools

Build your schedule, line up shows and music, and keep your station sounding polished, even when you step away.

Your own station page and player

A page with your name and your city, with a player built in, ready to share with your community.

Instant publishing

Stories, events and artist spotlights can go straight to your station page and the network feed once approved.

Shows that travel

Share your shows with other stations in the network, and bring network shows into your own lineup.

Local business experience

Connect your station with the businesses around you.

Tools for working with local businesses

Bring venues, shops and neighborhood businesses onto your station, with tools built for working with them.

Marketing resources

Ready-made resources help you tell your community what your station is about and who it serves.

Event coverage and community promotion

Cover local shows and happenings, and share them on your station page and the network feed.

A network marketplace

List services and trade programming with other affiliates across the network.

Artists and your scene

Be the place your local artists turn to.

Artist discovery and submissions

Independent artists can find your station and send in music, and you can discover new voices from your area.

Welcome local artists

Review local artists, bring them into rotation, and help the next band in your scene get heard.

Automatic artist spotlights

When you accept an artist, a spotlight story can be created for them automatically.

U-Rock.today

The network’s weekly zine features spotlights, scene reports and new music from stations like yours.

Support and identity

You are never running it alone.

Support and the operator handbook

A handbook written for operators and a team to turn to when you get stuck. We walk you through it.

Your own identity and call sign

Your station keeps its name, its sound and its call sign. U-Rock® stands behind you. It does not replace you.

Your own territory

An approved territory for your market, agreed when you are accepted.

Reporting and analytics

See who is listening and what they enjoy, so you can make clear choices about your schedule.

How onboarding works

Apply. Onboard. Launch.

From application to broadcast, we walk you through each step.

Apply

Tell us about yourself and your city using the form below.

Onboard

We review your application, then walk you through setting up your station page, tools and handbook.

Launch

Go live with your own shows and network programming, and start building your local audience.

Apply now

In your market

What you get. What you do.

A plain look at the role, so you know what to expect from day to day.

What you get

  • Your own station page and player
  • A dashboard and the operator handbook
  • Your name and your call sign
  • Network shows for your schedule
  • A team to turn to when you need help

What you do

  • Go live and host your shows
  • Review and welcome local artists
  • Cover local events and happenings
  • Work with local businesses using the tools we provide
  • Share your shows and grow your audience
Apply now

How it works for your town

Start local. Reach further.

You bring the technology to your town and publish. The network carries it from there.

Bring the technology

We provide the tools and infrastructure. You bring them to your town and publish your station and your shows.

Publish once, be seen widely

What you publish is carried across the network and out to many platforms.

Let other stations pick it up

Affiliates in other places can carry your shows, so what starts local can run regionally and your reach can grow.

You bring it to your townTechnology in place, you publish.It goes across the networkAnd out to many platforms.Other affiliates pick it upStations elsewhere carry it too.It runs regionallyLocal shows go regional.Your reach growsMore listeners, still your name.

Who it’s for

People who want a station for their community.

You do not need a studio background. If you care about your city and its sound, we can talk.

  • Individuals who love radio
  • Community groups
  • Venues and local businesses
  • Schools and clubs
  • Local media teams
  • Music lovers who know their scene
Apply now

Costs

What it costs and how it works.

Here is the plain version, so you know what to expect before you apply.

One setup fee. No monthly fee.

There is a one-time setup fee of $495. There is no monthly U-Rock® affiliate fee.

What the setup fee covers

The setup of your station, your station page, the tools you use to run it, and your onboarding with our team.

What happens after you apply

Your application is reviewed first. The setup fee is only requested after you are approved. No payment is taken on this page.

How revenue sharing works

Affiliate advertising revenue from your station is shared under U-Rock® revenue-sharing terms. Applicable revenue means advertising and sponsorship revenue sold through your station page and U-Rock® tools. The full terms are shared with approved applicants. Results depend on your own effort and are not guaranteed.

Affiliate advertising revenue subject to U-Rock® revenue-sharing terms. Earnings are not guaranteed.

Apply now

Questions

Plain answers.

Do I need experience?

No. A background in radio, music, media or community work can help, but it is not required. We walk you through it.

How long does setup take?

It depends on you and your station. We do not rush anyone. We walk you through each step at a pace that works for you.

What do you provide?

Broadcast infrastructure and streaming, programming tools, content sharing, reporting, your own station page and player, going live from a browser, network shows, artist submissions, and support with an operator handbook.

Is it application based?

Yes. A real person reads every application, and not every applicant is approved. Details are shared with approved applicants.

What happens after I apply?

We review your application and reach out by email or phone. If it looks like a good fit, we walk you through onboarding.

Apply now

Apply

Apply to run a station.

Tell us about your city and your background. A real person reads every application.

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